Executive advisory for mid-market companies
Your technology is sitting on revenue just waiting to be released.
Faster launches, lower costs, and fewer surprises from the platforms you already own, led personally by an engineering executive who ran them at Salesforce, Shopify, and Gucci.
Fixed fee. No long-term contract to start. Board-ready output in fifteen business days.
Architectural drag taxes every new idea. Remove it, and the whole company moves faster.
- 1 Launches keep slipping, and nobody can explain exactly why.
- 2 Every small change needs three teams.
- 3 Tech spend rises every year; conversion, margin, and speed stay flat.
Experience earned leading engineering at
Click any brand to read the executive brief.
Proof, in plain language.
$9.3B
of customer orders processed in a single holiday weekend, the busiest shopping days on earth, without going down.
Shopify · Black Friday/Cyber Monday · 967,000 requests per second at peak
5×
more checkout capacity unlocked from a platform the company already owned. No rebuild required.
Salesforce · 500% D2C checkout throughput under targeted enterprise load
200+
engineers, data scientists, and platform specialists led. Teams bigger than most mid-market IT departments.
Salesforce & Shopify combined organization · one figure = 20 people
11
countries where the billing engine collected subscription revenue, every single day.
WeightWatchers · $1.2B subscription ARR · 160,000 daily recurring transactions
What we do
Four ways we help, described in your language.
Pillar 1 · Platform
Modernize the platform
We find what's slowing your technology down and fix it in an order that pays for itself, starting with whatever unlocks revenue soonest.
- Launch products in weeks, not quarters
- Be ready for your biggest sales days
- Lower running costs as you scale
Sponsored by the CEO · delivered with your technology leader
Pillar 2 · Operations
Fix the operations behind the sale
Orders, inventory, and fulfillment that just work across every brand and channel you own.
- One accurate view of orders and inventory
- Every brand and channel on one backbone
- Fewer manual workarounds, higher margins
Sponsored by the CEO or COO · delivered with operations
Pillar 3 · AI
Put AI to work
AI that moves past the demo and into daily operations, chosen for payback, not headlines.
- Real work automated: cycles that took weeks finish in hours
- A clear answer on what to build, what to buy, and what to skip
- Your platforms and data ready for what AI makes possible next
Sponsored by the CEO · delivered with your technology leader
Pillar 4 · Leadership
Align the teams
Product, technology and marketing on one scoreboard, with an experienced executive in the room until it sticks.
- A roadmap everyone actually follows
- An interim technology leader when you need one
- Straight answers in M&A due diligence
For CEOs, boards, and investors
Our operating model: “The Multifecta”
Five teams. One scoreboard.
Growth
one shared scoreboard
Most companies run five separate scoreboards: engineering counts uptime, product counts features, marketing counts leads, and nobody counts the same revenue. We put all five on one plan with one measure of success: growth.
How an engagement works
Start small. Find out how much faster you could move, and what it's worth to get there.
Weeks 1–2
We look under the hood
A deep, respectful review of your platform and your teams. Your people keep working while we observe, measure, and ask good questions.
The first two weeks, concretely
Your team's total time across the diagnostic is ten to twenty hours. Everyone keeps shipping.
Week 3
You get the map
We turn findings into a board-ready readout: what's blocking growth, what it's costing you, and a 12-month plan in the order that pays for itself. Delivered at the end of the week.
After that
You choose the pace
Implement with your own team, keep us on as advisors, or bring in interim leadership. No lock-in: the map is yours either way.
This isn't for everyone.
Results
Three engagements worth knowing about.
Kept two million storefronts selling through the biggest shopping weekend on record.
- $9.3B BFCM volume at peak rates of $4.2M/minute
- Storefront Renderer served 99% of pageviews; core latency cut 50%
Made an enterprise checkout five times faster, without replacing it.
- 500% D2C checkout throughput under targeted load
- Multi-AI agent workflow compressed API testing from weeks to hours
Converting fragmented fulfillment operations into a high-margin growth engine.
- Core OMS selection and ERP integration strategy across the portfolio
- Supply-chain tech automation replacing manual reconciliation
Behind those three: seven platforms, both sides of the work.
Tap a platform for the clients behind each count.
Not ready for a call? Start with a note.
Tell Rodney what's going on. You'll get a personal reply, usually within a business day. No pitch, no deck.
On stage
How engineering drives the business, if you want to hear the thinking before we talk.
LeadDev London · “From Code to Commerce: Engineering's Role in Driving Business Growth”
About Rodney
You're hiring the operator, not a brand.
Two decades running the technology behind some of the world's most demanding businesses, from Gucci's global flagship to Shopify's biggest shopping weekends.
"I've run the engineering side at Gucci, at Shopify, at Salesforce. I know what it feels like when the board asks why the roadmap slipped again, and I know the difference between a platform problem and a people problem. Most of the time, it's both. That's the work I do now: I sit on your side of the table and help you fix it in an order that pays for itself."
Career: two decades, seven companies
Fry, Inc.
Consultant
Maidenform, Nestlé, Eddie Bauer, 1-800-Flowers
Ziff Davis
Senior Technical Architect
Gucci
Chief eBusiness Architect
Steve Madden
VP, Direct-to-Consumer
WeightWatchers
VP, Enterprise Engineering
Shopify
VP Engineering, Storefronts
Salesforce
VP, Engineering
The first step for every kind of executive
Start with three weeks, not a twelve-month contract.
A fixed-fee look under the hood of your technology and your teams. If we find nothing worth fixing, you'll know that too.
Fixed fee, sized to the platforms and teams in scope. Agreed in writing before day one. Nothing after the readout is assumed.
Includes the three-week diagnostic across every platform and team in scope, the board-ready readout and 12-month plan, one readout presentation to your exec team or board, and a 30-day window for follow-up questions.
A clear picture of your platform
What is solid, what is fragile, and which technical debt actually matters to revenue.
An honest read on your teams
Where product, engineering, and marketing can gain speed between decision and delivery.
A 12-month plan, in the right order
Prioritized so early wins fund the deeper work, tied to commercial outcomes, not projects.